The BrowQueen® website (https://browqueen.org/) is dedicated to Australian eyebrow products offering items such as Brow Fix Pencils, Powder & Pomades, Brow Mascaras, and Brow Brushes. The site is structured with clear navigation, featuring sections like “Shop,” “About BrowQueen®,” and “How to Brow.” Visually, it employs a clean design with a focus on product imagery and educational content.
Rebuild Overview:
The objective of the BrowQueen® website rebuild was to enhance user experience, modernize the design, and improve e-commerce functionality. Key aspects of the project included:
- Design Update: Introducing a contemporary aesthetic to appeal to a broader audience and reflect current beauty industry trends.
- User Experience Optimization: Streamlining navigation and improving site speed to facilitate easy browsing and purchasing.
- Mobile Responsiveness: Ensuring the site is fully responsive across various devices, given the high mobile usage among the target demographic.
- Content Management System (CMS): Integrating a user-friendly CMS to allow for straightforward content updates and product management by the BrowQueen® team.
- Search Engine Optimization (SEO): Implementing SEO best practices to increase organic visibility and attract more potential customers.
The rebuild process involved a comprehensive content inventory and audit to assess existing materials and identify areas for improvement.
