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Why is SEO important?
Why is SEO important?
By James Sharpe
Why is SEO important?

SEO, or search engine optimization, is the process of improving the visibility and ranking of a website in search engine results pages (SERPs). This is important because higher ranking websites are more likely to be seen and visited by users, which can lead to increased traffic and revenue for businesses.

There are several reasons why SEO is important for businesses:

  1. Increased visibility and traffic: By optimizing a website for relevant keywords and phrases, businesses can improve their ranking in search results and attract more qualified traffic to their site. This can lead to increased sales and revenue, as well as a higher return on investment for marketing efforts.
  2. Cost-effectiveness: SEO is often more cost-effective than other forms of digital marketing, such as pay-per-click (PPC) advertising. While PPC can be an effective way to drive traffic, it requires ongoing spending to maintain visibility. SEO, on the other hand, can provide long-term benefits with a one-time investment.
  3. Local search: SEO is particularly important for local businesses, as it can help them rank higher in search results for local keywords and phrases. This can help drive foot traffic to physical stores and improve the overall visibility and reach of the business.
  4. User experience: A well-optimized website is often easier to navigate and use, which can improve the user experience and increase the likelihood of conversions. This can be especially important for e-commerce websites, where a seamless user experience is key to driving sales.

In summary, SEO is important because it can help businesses attract more qualified traffic, improve their online presence, and increase their overall revenue. By investing in SEO, businesses can set themselves up for long-term success and growth in the digital marketplace.

Need help with SEO? Get in touch with Sherpa Digital today.

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Sherpa Digital are a leading Website Design and Management business in Melbourne.  We specialise in developing websites for small and medium sized businesses, as well as providing WordPress Maintenance plans and hosting, SEO, Email Marketing and Automation, as well as IT Services for Small and Medium Businesses.

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Melanie PayetMelanie Payet
01:41 28 Feb 22
I cant thank James from Sherpa Digital for creating my business website. Not only does it look amazing, James service was 100% fantastic. If your looking for a professional website, look no further and give James a call, you wont be disappointed. Not only is James prompt to replying,he is an easy down to earth guy to work with.
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Philippa YoungPhilippa Young
23:18 10 Oct 21
Working with James at Sherpa Digital has been a fantastic experience. Starting with a clear plan and quote, through to the final product it was a smooth and streamlined project. James was always available to discuss any questions, and nothing was too much trouble. James was professional, knowledgeable, flexible and solution focused. I would strongly recommend James for your website and IT needs.
Ness JollyNess Jolly
22:38 24 Jun 21
Thanks for your great work James.I have to say that your professionalism, punctuality and responsiveness to meet our needs is a breath of fresh air.
Elysia ElElysia El
01:18 11 Mar 21
If I could give James six stars I would. I needed some help on a tricky website over the Christmas break and he was helpful, friendly, supportive and responsive – he was happy to explain anything that I didn't understand well (in a non-geeky way). Beyond the knowledge and skills, his interpersonal skills and rapport is great.

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