Email marketing that keeps customers connected
Thoughtful campaigns. Useful follow-ups. More reasons to return.
Mailchimp setup, newsletter design and practical automation for small businesses across Melbourne and the Mornington Peninsula.
Make more of the audience you already have
Email gives you a way to keep the conversation going after someone leaves your website. Start with the support your business needs.
Mailchimp setup & clean-up
Organise audiences and tags, connect signup forms and build reusable templates around your business.
Email campaign design
Send newsletters, product updates and offers with focused messages, mobile-friendly layouts and clear calls to action.
Automation & follow-ups
Welcome subscribers, follow up interest and reconnect with customers through relevant email journeys.
The right message at the right moment
A welcome sequence can introduce your business over several emails, rather than trying to say everything at once.
Journeys are planned around your goals, customer permissions and the features supported by your email platform. Post-purchase and abandoned-cart follow-ups can also be included where your store and plan support them.
01 / Someone subscribes
A website signup form adds a new subscriber to the right audience.
02 / A welcome arrives
Introduce the business and explain what subscribers can expect.
03 / A useful next step
Follow with relevant information, products or an invitation to enquire.
From first conversation to first send
Plan
Review your audience, current setup and what email needs to achieve.
Build & test
Connect forms, create templates and journeys, and check links and mobile layouts.
Review & improve
Use clicks, enquiries and sales, where tracking is available, to guide the next campaign.
Connected to your wider marketing
Bring people to your website, make subscribing easy and give interested customers a reason to return.
Read more about email marketing with Mailchimp.
Common questions
Can you help with an existing Mailchimp account?
Yes. Existing audiences, templates, forms and automations can be reviewed and improved.
Can we manage campaigns ourselves?
Yes. Reusable templates and a manageable setup can be provided, or ongoing campaign support can be discussed.
What does it cost?
Pricing depends on the starting point, integrations and campaign needs. Scope and cost are agreed before work begins. Email platform subscriptions are separate.
What clients say about Sherpa Digital
Make your next email worth opening
Get practical help with your email setup, campaigns and customer follow-ups.